Sr. Marketing Manager - Digital Health

Company: WorldLink, Inc.
Location: Mountain View
Posted on: November 8, 2024

Job Description:

Mountain View, United States - Posted on 09/11/2024POSITION TYPE: Full Time (W2)LOCATION: Mountain View, CAABOUT WorldLink:WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that likes to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.We are looking for a Sr. Marketing Manager - Digital Health who will be responsible for driving the marketing efforts for the digital health initiatives in the United States. As a key member of the Digital Health Marketing/Communications team, you will be responsible for developing and executing marketing strategies to promote innovative digital health products and solutions, driving brand awareness, customer engagement, product marketing, and market growth. This position will report to the Head of US Digital Health Marketing & Communications.Role and Responsibilities:

• Collaborate with senior leadership to develop comprehensive marketing strategies aligned with business objectives and market trends.
• Conduct market research and analysis to identify target audiences, market opportunities, and competitive landscape.
• Define clear goals and KPIs to measure the success of marketing initiatives.
• Develop compelling messaging that resonates with target audiences and communicates our value proposition in the digital health space.
• Ensure consistent brand messaging across all marketing channels and touchpoints.
• Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels.
• Collaborate with cross-functional teams to develop campaign assets and content.
• Manage product marketing campaigns.
• Drive customer and partner engagement and acquisition through targeted marketing initiatives.
• Identify strategic partnership opportunities to expand presence in the digital health market.
• Develop and manage marketing budgets, ensuring effective allocation of resources to maximize ROI.Required Experience and Education:
  • 5-8 years of experience in marketing, with a focus on digital marketing, healthcare, and technology sectors.
  • Bachelor's degree in Marketing, Business Administration, or related field - MBA preferred.
  • Experience in the digital health industry or related healthcare sector.
  • Knowledge of healthcare regulations and compliance standards.
  • Proficiency working in a global culture, multi-time zones, and values.
  • Proven track record of developing and executing successful marketing strategies and campaigns.Necessary Skills and Attributes:
    • Self-motivated individual with the ability to thrive in a team-based or independent environment.
    • Detail-oriented with strong organization skills.
    • Ability to work in a fast-paced environment.
    • Strong analytical skills and experience with data-driven decision-making.
    • Excellent communication and presentation skills.
    • Strategic thinker with a results-oriented mindset and a passion for innovation.
    • Ability to travel overseas, 20%.Physical Demands:The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the contract employee is occasionally required to stand, sit, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal for prolonged periods of time.WHAT we'll bring:During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
      • Medical Plans
      • Vision Plan
      • Short-Term Disability
      • Long-Term Disability
      • 401(k)WHAT you should know:Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need.This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.Salary Pay/Range: $50.00-$75.00/hr (Depending on experience)
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Keywords: WorldLink, Inc., Merced , Sr. Marketing Manager - Digital Health, Executive , Mountain View, California